Juliana Gomez — Design & Product Development

Every collection starts before the first sketch — with the customer, the category, and what the brand needs it to do.

I lead design and product development across menswear, footwear, and leather goods — building seasonal ranges from trend research and concept through tech packs, supplier negotiation, and production, into collections that hold up commercially and physically.

My work sits at the intersection of creative direction and operational execution: I build and mentor design teams, manage supplier and factory relationships across multiple regions, and partner closely with buying, planning, sourcing, and marketing to keep every launch on critical path.

Category Focus

Menswear

Footwear & Leather Goods

Core Discipline

Tech Pack Engineering

Specs, prototyping, QA/QC

Team & Sourcing

Design Leadership

Suppliers across Asia, Europe & LATAM

Expertise

What I bring to a design team

Trend Research & Range Building

Market and competitive research translated into seasonal design direction and line plans.

Team Leadership & Mentoring

Building and coaching design teams, setting KPIs, managing performance and growth.

Technical Design & Tech Packs

Specification sheets, prototyping, sample libraries, and QA/QC standards from concept to factory floor.

Supplier & Factory Management

Sourcing, cost negotiation, and production timelines across factory partners in Asia, Europe & LATAM.

Cross-Functional Partnership

Close collaboration with buying, planning, sourcing, visual merchandising, and marketing teams.

Menswear & Accessories Design

Footwear, leather goods, bags, and lifestyle accessories across retail and luxury environments.

Selected Work

Case studies

Men's Leather Goods

Montroi Trading

Head of Product Development · Dubai, UAE · Apr 2025 – Present

Leading design and technical development for a multi-category portfolio with dedicated design oversight of men's leather goods — tote bags, small leather goods, and a laptop & iPad sleeve — from hand sketches and tech pack engineering (points of measure, bill of materials, construction and QC callouts) through supplier negotiation and production.

Tech Packs & POMSupplier ManagementTeam LeadershipQA/QC

Moodboard

Montroi color board — leather and material palette — Color Board

Montroi Weekender bag technical sketch — front, side, back, bottom and interior views with hardware callouts — Weekender Bag — Best Seller

Montroi tote bag technical sketch — Tote Bag

Montroi small leather goods sketch — phone pouch, zip pouch, key charm, belt — Small Leather Goods

Montroi laptop and iPad sleeve technical sketch with hardware and material callouts — Laptop & iPad Sleeve

Montroi laptop sleeve tech pack — product specification and points of measure — Tech Pack — Product Specification & POM

Footwear & Handbags

Cuplé St LLC

Designer — Product Development & B2B Buyer · Dubai, UAE · Jul 2023 – Oct 2023

Designed and developed complete shoe and bag collections — 200+ SKUs per collection across 3 launches a year — while managing prototyping, sample libraries, and 10+ suppliers across Asia, Europe, and Latin America.

Footwear DesignHandbag DesignPrototypingGlobal Sourcing

Overview

Cuplé heels and flats collection mood board — sketches, color and material story — Heels & Flats Collection

Cuplé bags collection mood board — sketches, color and material story — Bags Collection

Ramadan Collection

Cuplé Design 02 — Bow Slingback — Design 02 — Bow Slingback

Cuplé Design 03 — T-Strap Pump — Design 03 — T-Strap Pump

Cuplé Design 05 — Floral Crystal Slingback — Design 05 — Floral Crystal Slingback

Cuplé Design 08 — Embellished Loafer — Design 08 — Embellished Loafer

Cuplé Design 09 — Tweed Ballet Flat — Design 09 — Tweed Ballet Flat

Cuplé Design 10 — Embellished Slide Sandal — Design 10 — Embellished Slide Sandal

Cuplé Design 11 — Crystal Strap Slide — Design 11 — Crystal Strap Slide

Cuplé Scarf Design 01 — Arabesque Floral — Scarf Design 01 — Arabesque Floral

Cuplé Ring Design 01 — Lattice Ring — Ring Design 01 — Lattice Ring

Cuplé Ring Designs 02–06 — Ring Designs 02–06

Cuplé Belt Design 01 — Arabesque Belt — Belt Design 01 — Arabesque Belt

Cuplé Belt Designs 02–03 — Chain & Knot Belt — Belt Designs 02–03 — Chain & Knot Belt

Cuplé Brooch Designs 01–02 — Brooch Designs 01–02

Cuplé Hair Accessories Capsule — Hair Accessories Capsule

Cuplé Phone Bag Capsule — Phone Bag Capsule

Cuplé Jewelry Case Capsule — Jewelry Case Capsule

Personal & Concept Work

Personal Projects

Independent Design Concepts & Capsule Collections

Self-directed accessories and footwear capsule collections exploring trend direction, material storytelling, and full seasonal collection development — from moodboard and color story through individual style sketches and category tech packs.

Trend ResearchCollection DevelopmentFootwear & BagsAccessories

Romance Spirit — Capsule Collection